Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)


Mission : To crown their new BRP club initiative, BRP wanted to
bring Montrealers the ultimate recreational experience in the
heart of Montreal.

Activation : Crescent Street was closed to traffic between
Tuesday, July 12 and Saturday, July 16 to host this inaugural
open-to-all five-day summer celebration. Each night, thousands
of festival-goers were able to see exciting live performances
from local and international artists on the BRP stage such as
Sass Jordan, Boogie Wonder Band, Michel Pagliaro, David Usher
and many other musicians that Montréalers were pleased to
recognize. In addition, visitors also had the opportunity to check
out the many BRP products, enjoy a drink on one of three BRP
terraces and meet BRP dealers from the greater Montréal area.







Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.
Top Gear Marketing Group Inc.
145 rue St. Pierre, Suite 109
Montreal, Québec
H2Y 2L6
T 514.284.3323
F 514.284.3325