Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)


Top Gear has been the driving force behind some of the most recognized events and promotions in the last years. The following is a summary of the many projects that have established Top Gear as a premium service provider within the marketing and promotional industry.



June 5, 6 and 7, the 2014 Crescent Street Grand Prix Festival, presented by Corona Extra celebrated its 15-year anniversary on Crescent Street. Many sponsors returned for the celebration along with new sponsors for the free 3-day event.




September 5 and 6, 2014, Bud Light Villa Paradizo was held on Crescent Street in Montreal. An amazing attendance of 100,000 people came out to listen to top Canadian and International DJs play the hottest electronic dance music ...




August 5, 2014, the FIFA Fan Zone sur Crescent was organized to celebrate the FIFA Woman’s World Cup Canada 2014. There were many activities for the whole family including a live performance by Tyler Shaw on the FIFA main stage and a live broadcast ...




The Pfizer float activation had the greatest visibility of any sponsor at the 2014 World Pride Parade in Toronto and Montreal’s Pride parade. A giant helium filled Pfizer pill balloon lead the float, which displayed a giant rainbow arch over a larger than life Pfizer pill with a DJ.




During the Crescent Street Grand Prix Festival, a 40 ft Dodge zone was set up to display Dodge vehicles. A 25 ft Fiat Zone displayed Fiat vehicles. The cars were displayed on each side of the street on red carpet. An arch on each side of the street with lights ...




Presented by Bud Light Lime, this end-of-the-summer festival, took place on August 22, 23 and 24, 2013, on Crescent Street. Live bands and DJ’s entertained thousands of Montrealers as they soaked in the last hot days of the year on the famous Crescent Street terraces....




On August 16, 17 and 18, 2012, the Ford Racing Festival was held on Crescent Street in Montreal.  Over 350,000 people enjoyed the event, experiencing an unforgettable Nascar weekend.  Ford vehicles, autograph sessions, activities, promotions and ...




Crescent Street was closed to traffic between Tuesday, July 12 and Saturday, July 16 to host this inaugural open-to-all five-day summer celebration. Each night, thousands of festival-goers were able to see exciting live performances ...




Dubbed « The Ultimate Playground » held in the City of Lachine, visitors were able to take off-road test rides on the new Can-AM ATV’s and Can-AM Commander side-by-side vehicles. Furthermore, marine based activities such as Sea-Doo watercraft or boats ...




A custom Pirelli booth measuring an impressive 40 feet long, located in the heart of the LG Crescent Street Grand Prix Festival featured hardwood flooring, a VIP lounge space, two state of the art D-Box motion racing simulators, all hosted by ...




We hired young, engaging staff who informed festivalgoers of the various SIRIUS products and invited them to play on one of the many “Face the Music” pods. The LG Crescent Street Grand Prix Festival, the Francofolies and the ...




In winter 2011, Volkswagen wanted to extend their
successful Giant Coffee cup campaign by bringing the cups to
selected ski hills across the province of Quebec.





As the official water of the LG Crescent Street Grand Prix Festival, Eska hydrated spectators with crisp, fresh Eska water and utilized the event as a platform to launch their new Ipad based data collection program which promoted their new social media campaigns ...





Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.
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