Mission : To complement the BRP club event hosted in
Montreal, BRP had high expectations for a site to which they
could send their clientele to test their products.

Activation : Dubbed « The Ultimate Playground » held in the City
of Lachine, visitors were able to take off-road test rides on the
new Can-AM ATV’s and Can-AM Commander side-by-side
vehicles. Furthermore, marine based activities such as Sea-Doo
watercraft or boats, or try out an Evinrude Outboard Engine.
Lastly, visitors could make heads turn as they cruised through
the course at Lachine on the Can-Am Spyder Roadsters.