Mission: To create a performance themed zone featuring tuned, custom and racing vehicles within the Montreal Auto Show.

Activation: The newest addition to a longstanding event, the Performance Zone located on the entire 7th floor of the Montreal Auto Show held annually at the Palais des Congres, showcased a dynamic selection of some of the coolest vehicles in the country. From low-riders to muscle cars, drift vehicles to euro-tuners, visitors were treated to a complete high performance experience that included music, special effect lighting and hostesses to complete the package. The Performance Zone was such
a hit in fact, that it will be returning in 2012 with a slew of new additions and upgrades.