Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)


Top Gear has been the driving force behind some of the most recognized events and promotions in the last years. The following is a summary of the many projects that have established Top Gear as a premium service provider within the marketing and promotional industry.



During the Crescent Street Grand Prix Festival, a 40 ft Dodge zone was set up to display Dodge vehicles.  A 25 ft Fiat Zone displayed Fiat vehicles.  The cars were displayed on each side of the street on red carpet.  An arch on each side of the street with lights ...




On June 6, 7 and 8, the 2013 LG Crescent Street Grand Prix Festival, presented by Bud Light took place on the famous Crescent Street.  More sponsors than ever were present during the free 3-day event.  Activities, promotions, autograph sessions with F1 drivers ...




The Pfizer float activation had the parade crowds cheering for Pfizer with a giant helium filled Pfizer pill balloon leading the float which displayed a giant rainbow arch over a larger than life Pfizer pill with a DJ.  Pfizer ambassadors gave out Pfizer temporary tattoos ...




The 2012 LG Crescent Street Grand Prix Festival, presented by Bud Light was bigger than ever with more great sponsors during the free 3-day event.  Activities, promotions, autograph sessions with F1 drivers, Emerson Fittipaldi and Kimi Raikkonen, and free ...




A custom float featuring a large Viagra pill with a rainbow arch over top made Viagra’s presence felt at Canada’s biggest Pride parades.  Viagra tattoo sleeves, temporary tattoos and coupons for Centrum were given out to the parade crowds and at the ...




For over a decade the Crescent Street Grand Prix Festival has been the unofficial launch of the summer in Montreal. Race fans, Montrealers, and tourists from around the world pour onto Crescent Street to enjoy this free festival.




CTV wanted to raise awareness for the launch of their hottest new show of the fall programming season, Pan Am starring Christina




A classy booth activation that featured an upscale lounge space, vibrant staff and the distribution of cool Viagra/Pride temporary tattoos made Viagra’s presence felt at these pride parade events.




On August 18, 19 and 20, 2011, the Ford Racing Festival was held on Crescent Street in Montreal. Over 350,000 people visited the event to
experience the unforgettable Nascar weekend. Ford vehicles, autograph sessions, activities, promotions and ...




It’s Canada’s Time to Quit Smoking was a national campaign aimed to raise awareness amongst smokers and non-smokers informing them of the new options now available to help them quit smoking by speaking to their doctor.




The official NHL season launch weekend was kicked off at the Bud Light Hockey Challenge on Crescent, in association with the NHL Face-Off. A 60’ ft. hockey rink was placed in the center of a main downtown street.




Top Gear Marketing’s renowned experience in the field of experiential campaigns provided a turnkey service in handling the production and logistics to set up two Volkswagen giant coffee cups in the Quebec region as well as a smaller version of the Volkswagen coffee cups in all of Quebec Volkswagen dealerships.




50 years of incredible events and entertainment on Crescent Street was celebrated by bringing back to life the best of the past 5 decades.




Multiple platinum selling recording artists, Hedley, ice sculptures and NHL All Star defenseman Mike Komisarek, made this Crescent Street event one of a kind.




This double decker, London-style Toyota F1 Tour Bus offered passengers a unique and fun tour of the city.




This terrace festival offered Montrealers a chance to enjoy the summertime at this urban, Latin-style event with outdoor live entertainment every night.




Motocross, in-line skating and skateboarding professionals performed death defining stunts on Crescent Street.




Two giant 80’ft patios on Crescent Street helped celebrate this famous Mexican beer.




In celebration of the Champ Car race in Montreal, fans were invited to participate in this 3-day race car themed event.




To help launch Honda’s young and attractive vehicle, the SiR, six modified cars were toured and showcased at local hotspots.



Top Gear executed turnkey promotions, enhancing and maximizing Shell V-Power’s presence at numerous high profile events.



Shoppers were offered a unique opportunity to test their tire changing skills as the Pit Stop Challenge toured various shopping malls.



This information packed pocket-sized giveaway was offered to international travelers arriving at the Toronto Pearson International Airport.



The customized Take Your Picture promotion has proven to be a big hit at various events.



A nationwide Take Your Picture promotion was created in house to promote Canon’s latest printer, the Selphy.



Top Gear created a customized national mail-in rebate program for Kumho and Marshal Tire retailers.



Top Gear staffed Scion Canada’s display at the Montreal Auto Show with their highly professional personnel.



A tennis court in the center of Crescent Street and the sports finest stars were the main attractions at this successful event.





Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.
Top Gear Marketing Group Inc.
145 rue St. Pierre, Suite 109
Montreal, Québec
H2Y 2L6
T 514.284.3323
F 514.284.3325