Crescent Street Grand Prix Festival (June) - Bud Light Villa Paradizo (September)

     
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Mission : As the new official tire of the Formula 1, Pirelli wanted
their first activation during the LG Crescent Grand Prix festival to
be nothing short of upscale.

Activation : A custom Pirelli booth measuring an impressive 40
feet long, located in the heart of the LG Crescent Street Grand
Prix Festival featured hardwood flooring, a VIP lounge space, two
state of the art D-Box motion racing simulators, all hosted by six
eloquent Pirelli hostesses that completed the experience. Pirelli
VIP guests were offered complimentary espressos each day
during the festival at Nespresso Canada on Crescent Street to
welcome them to Montreal. Activation also featured a VIP P-Zero
party inviting select guests onto the rooftop terrace of the very
prestigious Newtown supper club in Montreal.


 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
                                                                        
  

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Top Gear Marketing Group Inc. is a boutique style promotional agency that provides turn-key experiential campaigns to top tier companies. With reach into all markets of Canada, Top Gear specializes in bringing brands and events to life by focusing on interactive, exciting concepts and memorable experiences. From concept to completion, Top Gear’s mission is to ensure complete customer satisfaction, value and maximum impact.		 CONTACT
Top Gear Marketing Group Inc.
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Montreal, Québec
H2Y 2L6
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E info@tgmg.ca