The 2010 LG Crescent Street Grand Prix Festival, presented by Budweiser 4, was back for it’s 11th year and was bigger than ever! While showing no signs of slowing down, the festival proudly welcomed over 500,000 people in attendance during the 3 days. Activities, promotions, autograph sessions with F1 drivers and free nightly music on the Virgin Mobile Stage made this weekend memorable. Special guests included Virgin’s sir Richard Branson, Montreal born Jacques Villeneuve, racing legend Mario Andretti and numerous Canadian Olympic Athletes including Alexandre Bilodeau, Jennifer Heil and Charles Hamelin. The crowd also enjoyed free nightly entertainment on the Virgin Mobile Stage with music from Karl Wolf, Faber Driver and Bedouin Soundclash. Other activities included the Ford Pit Stop Competition, the Go Fast Pit Lane, driver autographs sessions sponsored by TW Steel and photo opportunities with LG Hostesses in front of a champions podium. BBF Promotions produces the entire event including sponsorship acquisitions, talent booking and management, logistics and management of festival infrastructure and media relations.