As a result of Honda’s trust in BBF Promotions’ expertise and professionalism, BBF was mandated to help launch Honda’s new vehicle, the SiR. They created a promotion aimed at making the car attractive to young consumers. Six Honda SiR’s were modified and lowered for public display. The vehicles were driven around the city to local hotspots, such as: shopping malls, movie theatres, downtown streets and more where it was sure to be seen by the targeted 18-25 demographic.