BBF Promotions and Events designed this incredible, original promotion for Honda and Michelin. Racing fans at shopping malls in Montreal were offered a once-in-a-lifetime opportunity to try their hand at a pit stop experience on a Formula car while Honda and Michelin reaped tremendous branding benefits. The Pit Stop Challenge visited six malls during the 5 week period prior to the Grand Prix. Each mall’s competition winner was invited to the grand finale event on Crescent Street during the Grand Prix festival, at which they were eligible to win a brand-new Honda vehicle. BBF Promotions organized all of the event details, logistics and hired the promotion’s staff.