Whether in malls or in front of strategic high traffic outdoor locations, the 12’ foot tall Volkswagen giant coffee cups created curiosity wherever they went. The giant Volkswagen coffee cups were created to support the launch of the all new 2011 Volkswagen Jetta offered at a new low price equivalent to about 2 café lattes a day. Montreal, Trois-Rivières, Québec city, Sherbrooke and Gatineau, were the main areas in which this campaign took place in the fall of 2010. Alongside the giant coffee cup initiative, 3’ foot high coffee cup car toppers were delivered to every Volkswagen dealership in Quebec.